Lead-loss calculator
What the waiting is costing you.
Four inputs, one assumption, and every step of the arithmetic shown. Built to survive being questioned, not to produce the biggest possible number.
Your numbers
Lost to slow response 35%The one assumption here: of after-hours leads left waiting, the share that goes cold or books a competitor before you reply. Default is a deliberately conservative 35%. Move it if you know your own number.
Estimated revenue lost per year
$73,710
Per week$1,418
Per month$6,143
Customers / month6.8
How that number is built
- startLeads per week40
- × 45%arrive after hours18.0
- × 35%go cold before you reply6.3
- × 25%would have closed1.6
- × $900customer value → per week$1,418
Each step narrows the pool and only what survives all four counts. That is why this figure is smaller than the “after-hours leads × job value” number most calculators show. That one assumes every unanswered lead was a guaranteed sale.
What this doesn't claim
- It isn't a promise of recovery. WeSet recovers the slice lost to response time, not every lead in the estimate. Some were never going to buy at any speed.
- It uses your inputs, not benchmarks. The only number we supply is the slow-response rate, and it's adjustable and set low on purpose.
- It ignores second-order losses. Referrals you never got, reviews you never earned, repeat work from a customer who went elsewhere. Real, but not countable here.